It’s no secret that celebrities are often the first to jump on the latest wellness trends. From cold plunges to intermittent fasting, the health routines of the rich and famous tend to spark curiosity—and sometimes, skepticism. But one thing that’s been quietly gaining momentum, both on Instagram feeds and in wellness clinics across the world, is IV drip therapy.
 

Arjun Kapoor’s viral post from a wellness retreat in Austria recently threw the spotlight on this practice, showing the actor receiving an IV infusion designed to hydrate, rejuvenate, and recharge his system. He’s not alone—global icons like Madonna and Chrissy Teigen have also been spotted with IV lines in their arms, touting the benefits of these liquid boosts for energy, skin health, and overall well-being.

But what exactly is IV drip therapy, and why is it no longer just a hospital procedure?

 

 

 

 

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A post shared by Arjun Kapoor (@arjunkapoor)

From Hospitals to Wellness Clinics: The Rise of IV Drip Therapy

IV therapy, or intravenous therapy, was once confined to hospital settings—used for dehydration, nutrient deficiencies, or medical emergencies. But in the past few years, it has made its way into high-end wellness clinics, luxury resorts, and even pop-up lounges at music festivals and marathons. The idea? Deliver a cocktail of vitamins, minerals, and antioxidants directly into the bloodstream, bypassing the digestive system for faster, more effective absorption.

This shift mirrors a larger trend in wellness: prevention over cure. People aren’t waiting to get sick—they’re investing in therapies that help them feel their best every day, whether it’s for glowing skin, sharper focus, or a stronger immune system.

Why Celebrities Swear By It

For celebrities, the benefits of IV drips are obvious: packed schedules, frequent travel, and the pressure to look camera-ready demand a level of resilience most of us can barely imagine. IV therapy promises to deliver that extra edge—whether it’s a post-flight hydration boost, a skin-brightening blend before a red carpet event, or a recovery drip after an intense workout.

Popular blends often include Vitamin C for immunity, B12 for energy, Glutathione for detox and skin health, and NAD+ for cellular repair and anti-aging.

But it’s not just about vanity. As our founder Mr. Rishi Tandulwadkar says, “It is so much more than just basic glutathione IV drips. Its applications are so vast ranging from detoxification to fat loss and even managing PCOS symptoms or fibromyalgia. It is a whole new vertical in preventative healthcare.” 

The Future of Self-Care: More Than Just a Celebrity Fad?

While IV drip therapy may have started as a niche offering in elite wellness circles, it’s becoming increasingly accessible. Clinics across India are offering customized drips for fatigue, skin health, and even immunity—bringing what was once a backstage secret into the mainstream.

For busy millennials and Gen Z professionals juggling packed calendars and wellness goals, IV drips offer a quick, efficient way to replenish nutrients and stay on top of their game. Whether it’s the NAD+ IV drip for mental clarity and vitality, the Glutathione IV drip for that elusive glow, or a post-party recovery blend, IV therapy is fast becoming the go-to solution for preventive health and performance optimization.

Is It for Everyone?

Like any wellness trend, IV drip therapy comes with a caveat: it’s not a miracle cure. While it can deliver fast-acting benefits, it’s essential to consult with a qualified healthcare professional to ensure it’s safe and appropriate for your needs.

But for those seeking to work hard, play hard, and still feel amazing, IV drip therapy offers a modern, science-backed way to invest in self-care—before burnout hits.

Ready to level up your wellness routine?

Book your personalized IV Drip session at ALIV and experience the energy boost, skin glow, and immune support that celebrities love.